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Meet Your Life Changers
Our sampling and experiential tour with La Roche-Posay gave consumers the chance to engage with on-site skin experts. By activating at a range of consumer events from the Great North Run to the Baby & Toddler Show, we were able to match a wide variety of consumers to their own Life Changing LRP product. The Challenge With over 25 years of expertise behind them, La Roche-Posay are one of Europe's experts in skin care and offer a wide range of specialised products that cater to almost any skin concern. These concerns can be anything from sensitive skin, allergic reactions, sun damage from running outdoors or the vulnerable skin of a baby. Our challenge was to find a way to engage different skin concerned audiences and connect them with La Roche-Posay's unique skincare expertise by way of their new range of Life Changers. Following our research, we found that 32% of women admit to having sensitive skin, and that, after a dermatologist, the most trusted source of skincare advice for UK women is a skincare company staff member, thanks to the face-to-face consultation experience. However, only 2% of these skin sufferers regularly see a dermatologist, meaning there are still 98% that have skin concerns but don't feel that they're serious enough to see a dermatologist, can't afford to go private, or feel that dermatology is a bit too clinical for them - so don't seek help. The Idea We addressed this hesitancy by creating 'Meet Your Life Changers' - a skincare consultation stand that combined professional with personal, so that our different audiences would feel welcome to come and seek specialist advice. In the six large-scale events that we attended, our friendly experts were on hand to engage and guide attendees to discover the right product for their skin concer, while real-life testimonials delivered the Life Changing properties of each product. We were even able to get our specialists on stage to host expert talks that would attract a wider audience to our stand and La Roche-Posay's Life Changing mission. The Results 6 events 143,000 people engaged 136,500+ samples delivered 3,000+ data capture units Credits: Haygarth https://www.haygarth.co.uk/work/experiential-brand-tour-2019
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