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"Do You Speak Code?" Campaign
With the concept “We speak code” we made it possible to create communications that both in form and content were designed to hit a very tech-savvy target group’s unique needs. Focusing on using the existing brand rather than building one from scratch we were able to create a special code universe that attracted as well as discouraged possible candidates. We found out that software developers, software testers and technical project managers were not buying classic career-messages. Our analysis showed that they turn very sharply away from communication that smells like advertising. On the other hand, they are very open to learning more about workplace MDCC if communication resembled their own home turf and was written in code. Agency: CoreWorkers
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