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The Planet’s Favourite Beer
When you’re a carbon negative brewery, you don’t just make beer for hipsters, you make beer for everyone on Earth – including those who’d rather drink something else. As the world’s first carbon-negative brewery, BrewDog offsets double its entire carbon footprint through tree planting initiatives around the world. It also brews using renewable energy, uses packaging made from easily recycled materials, and prioritises local ingredients, transports beer in the UK’s first electric 19-tonne truck. The list goes on. This means that everyone benefits from when you crack open a can of BrewDog. It’s not just beer for laughing hipsters and clichéd father-son moments; nor is it reserved for its core market of beer lovers. BrewDog is here for all the weird and wonderful people in the world: people who believe in aliens, happy couples, unhappy couples, shoplifters, vegetarians, vegetarians that lie, bad swimmers, people who meditate (but are really just thinking with their eyes closed). It is truly a beer for planet and all its inhabitants – there’s no ‘probably’ about it. Supported by design work headlined with ‘The Planet’s Favourite Beer’, the campaign celebrates the what, why, and how of BrewDog’s ecological commitments – all done with the brand’s signature humorous, light-hearted touch.
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