Painting
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Bob Ross
TBWA\Chiat\Day NY used a body double in prosthetics and a wig, then added in CGI and face-mapping technology to create the Bob deepfake. The painting itself was done by an artist approved by The Bob Ross Company, which worked with PepsiCo on the campaign. The painting will be auctioned off, with proceeds going to charity. Mtn Dew is also creating limited-edition Bob Ross Paint Kits that will be given away in social media via a TikTok influencer campaign. There's been some blowback about commercializing Ross in this way. In a moment that certainly feels borderline, the 15-second spot released last week showed deepfake Bob taking a huge swig of Mtn Dew and declaring, "Shoot, that's good!" Still, to us it feels like a loving homage that extends Ross's legacy rather than trampling on it.
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