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House of Innovation PAR/002 50th Anniversary
For Nike’s 50th Anniversary the Global Brand Experience team worked directly with the Department of Nike Archives (D.N.A), as well as some amazing creative partners, to bring to life so many incredible stories and experiences that celebrate the Past, Present and Future of the Nike brand. At Nike’s House of Innovation PAR/002 the Paris Brand Experience team took immersive storytelling to the next level by introducing an interactive, robotic assistant (DiNA) to showcase stories from the Department of Nike Archives. This bespoke experience allows visitors to uncover the heritage of each item via a touch screen and intuitive UX, using the robot to fetch your selected item from the archive. Extra ‘behind the design’ storytelling showcases 3D models, archive sketches, product samples and photography recreated from original archive items.
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