5 gum
About 5 gum
The work made for 5 gum runs to 4 verified projects since 2018 — mostly Advertising, Brand and Design. Most of it comes from 4 teams, including BBDO, Hornet and Omnicom Production. The people who work most often on 5 gum projects include Tony GROSSMAN, Peter McCormick and Jin Jindawitchu.
Trending projects
5 gum projects with the most verified people and teams
Inside the 5 gum network
The people, teams, and projects that make up the 5 gum network
Featured project
How It Feels to Chew 5 gum
Mars Wrigley is taking How It Feels to Chew 5 Gum to a new dimension, inviting Gen Z TikTok fans to channel their love of meme culture and internet weirdness into social media. The Co-Creation series turns real fan responses into surreal, sensory-driven animations, transforming the internet’s wildest “how it feels” takes into a 12-part, multi-sensory social experience—from “becoming a human air conditioner” to “smashing a watermelon so hard it breaks reality.” The campaign celebrates fan creativity, bringing their humorous and vibrant ideas to life in content that is as bold and refreshing as 5 Gum itself, while highlighting the brand’s cultural presence in a playful, internet-savvy space.
Teams spotlight
The teams with the most verified roles on 5 gum projects
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People spotlight
The people with the most verified roles on 5 gum projects
