American Red Cross
About American Red Cross
The work made for American Red Cross runs to 11 verified projects since 2018 — mostly Campaign, Strategy and Advertising. Most of it comes from 12 teams, including BBDO, Human and Work Editorial. The people who work most often on American Red Cross projects include Roberto Danino.
Trending projects
American Red Cross projects with the most verified people and teams
Inside the American Red Cross network
The people, teams, and projects that make up the American Red Cross network
Featured project
Snowfall
BBDO New York and Partizan teamed up with the American Red Cross for “Snowfall,” a holiday campaign that subverts the familiar warmth and sentimentality of seasonal advertising to deliver a powerful reminder that disasters can strike at any moment. What begins as a charming story about a young girl hoping for snow quickly shifts into a dramatic revelation as the falling “snow” is revealed to be ash from a neighbouring house fire. By playing with audience expectations and contrasting festive imagery with real-life crisis, the campaign highlights the urgent need for Red Cross support during the holiday season and encourages donations to help families affected by disasters both large and small.
Teams spotlight
The teams with the most verified roles on American Red Cross projects
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People spotlight
The people with the most verified roles on American Red Cross projects
Freelance
