Barbie
About Barbie
The work made for Barbie runs to 6 verified projects since 2020 — mostly Campaign, Film and HeroFilm. Most of it comes from 6 teams, including BBH, Electric Theatre Collective and Work Editorial. The people who work most often on Barbie projects include Ben Girdwood and Martin Gunnarsson.
Trending projects
Barbie projects with the most verified people and teams
Inside the Barbie network
The people, teams, and projects that make up the Barbie network
Featured project
Extra
The world of Barbie is vibrant, colorful, and filled with movement. It was time to celebrate all of these things in their music video ‘Extra,’ directed by Carbon’s Mat Stevens. And celebrate we did. Carbon’s partnership with Mattel resulted in this bright fully CG campaign and music video, inspired by Barbie’s style and infused with Barbie’s contemporary identity. Their design team created over forty fun films, all the way from teasers and unique doll videos to a very “Extra” music video. Carbon VFX began by crafting storyboards and styleframes, and worked these looks into a choreographed dance routine filmed live with professional dancers. From there, they created CG versions of our five Barbie characters with the all-essential accessories: pets, fur coats, and hair.
Teams spotlight
The teams with the most verified roles on Barbie projects
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People spotlight
The people with the most verified roles on Barbie projects
