Canadian Blood Services
About Canadian Blood Services
The work made for Canadian Blood Services runs to 3 verified projects since 2025 — mostly Brand, Advertising and Strategy. Most of it comes from 11 teams, including nimiopere, Diamond and Untold Studios.
Trending projects
Canadian Blood Services projects with the most verified people and teams
Inside the Canadian Blood Services network
The people, teams, and projects that make up the Canadian Blood Services network
Featured project
Who’s Saving Who?
Toronto agency Diamond’s new campaign for Canadian Blood Services, “Who’s Saving Who?”, shifts the focus from patients to donors, highlighting the personal meaning and rewards donors gain when giving blood. Centered on the insight that “what you get when you give” is as powerful as what recipients receive, the campaign aims to recruit one million new donors by 2030 by portraying donation as a source of purpose, connection, and identity. The campaign features a hero film with patients expressing gratitude, supported by videos of real donors sharing their stories, and runs nationally across multiple media channels. This fresh approach addresses Canada’s growing demand for blood while encouraging more people to experience the fulfillment of giving. Appointments can be booked via blood.ca or the GiveBlood app.
Teams spotlight
The teams with the most verified roles on Canadian Blood Services projects
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People spotlight
The people with the most verified roles on Canadian Blood Services projects