Current Account Switch Service
About Current Account Switch Service
The work made for Current Account Switch Service runs to 4 verified projects since 2025 — mostly Campaign. Most of it comes from 8 teams, including HOUSE 337, No.8 and Work Editorial.
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Featured project
Avoid Unwanted Surprises
The latest campaign from Pay.UK's Current Account Switch Service (CASS) focuses on avoiding unwanted surprises when switching bank accounts. Created with House 337, the campaign continues the "Maybe It’s Time to Switch" platform with a new message: "Avoid Unwanted Surprises." Aimed at financially stretched UK adults (45-50% of the population), it reassures them that switching accounts is seamless and stress-free with CASS. The campaign features a playful TV spot, Blind Dates, where a woman faces an awkward blind date, comparing it to the surprise-free experience of switching accounts with CASS. It expands across cinema, YouTube, OOH, radio, and social media, with humorous scenarios about common mishaps. A new sonic logo is also introduced to enhance brand recognition.
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