Deutsche Bahn
About Deutsche Bahn
The work made for Deutsche Bahn runs to 2 verified projects since 2020 — mostly Design, Brand and Campaign.
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Deutsche Bahn Corporate Identity
On 1 September 2026 Deutsche Bahn opened a new corporate-identity chapter under the brand personality “Die Macher:innen.” Strategy agency of Unicorns&Lions and branding agency Strichpunkt Identity translated that idea into a dynamic sleeper-inspired design system that can flex by context while keeping the DB mark and red constant. The system is rolling across advertising, digital, stations and fleet as a contemporary German rail masterbrand.