Food and Drug Administration
About Food and Drug Administration
The work made for Food and Drug Administration runs to 1 verified project since 2017 — mostly FCB, Campaign and Awareness. Most of it comes from 1 team, including FCB. The people who work most often on Food and Drug Administration projects include Justin Chen.
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The people, teams, and projects that make up the Food and Drug Administration network
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Little Lungs in A Great Big World
Problem Tobacco is the leading cause of preventable death in the U.S., with 9 out of 10 smokers starting before they turn 18. Insight Gen Z smokers believe the consequences – what we call The Real Cost of tobacco – affect only older, lifelong smokers. Strategy The Real Cost aims to make teens hyper-conscious of the immediate risks of early tobacco experimentation and snap them out of their “cost-free” mentality. Solution Our solution was education disguised as entertainment, meeting Gen Z on their terms, on their platforms: an original Xbox game touted by the world’s most popular gaming influencer; a partnership with the X Games and WWE; an animated character on Adult Swim and their mobile properties; a growing catalogue of audaciously engaging horror and sci-fi TV films; a provocative dare involving search engines; and more. 92.1% Awareness among target audience $53B+ In savings to the U.S. healthcare system 587,000 Prevented youth from initiating smoking 3.7MM+ Monthly social media interactions 1.6MM+ Gameplays on Xbox with an average of 18 minutes per play
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The people with the most verified roles on Food and Drug Administration projects
