Frito-Lay
About Frito-Lay
The work made for Frito-Lay runs to 7 verified projects since 2022 — mostly Campaign, Brand and Video. Most of it comes from 5 teams, including The Mill (Legacy), Smuggler and The Vanity. The people who work most often on Frito-Lay projects include Kathia Salgado.
Trending projects
Frito-Lay projects with the most verified people and teams
Inside the Frito-Lay network
The people, teams, and projects that make up the Frito-Lay network
Featured project
Condiment Council
The campaign centers on repositioning a range of dips as versatile, everyday alternatives to traditional condiments by dramatizing a fictional “council” of threatened condiments who unite in response to the growing popularity of these products. Through a series of humorous, character-driven spots, the work builds a narrative that elevates dips beyond their usual association with chips, showcasing their broader usage occasions while reinforcing their flavor appeal and cultural relevance. The creative approach leans heavily on satire and storytelling to highlight a category shift, aiming to change consumer perception and behavior by framing dips as a legitimate—and even superior—replacement for standard condiments in everyday eating moments.
Teams spotlight
The teams with the most verified roles on Frito-Lay projects
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People spotlight
The people with the most verified roles on Frito-Lay projects
