Future Generali
About Future Generali
The work made for Future Generali runs to 2 verified projects since 2023 — mostly Campaign, Strategy and Brand. Most of it comes from 8 teams, including VML, Absolute Post and Post Modern Studios. The people who work most often on Future Generali projects include Ellis McGourlay and Jessie Zinn.
Trending projects
Future Generali projects with the most verified people and teams
Inside the Future Generali network
The people, teams, and projects that make up the Future Generali network
Featured project
Here. Now.
Generali has launched a new global brand platform, ‘Here. Now.’, developed by VML, which shifts away from traditional insurance marketing that emphasizes distant future scenarios, instead focusing on being present in customers' current, everyday lives. Directed by Jessie Zinn, the campaign uses authentic storytelling and candid visuals to underscore Generali’s commitment to supporting customers in meaningful, immediate moments. Rolled out across over 14 markets and multiple channels—including TV, OOH, digital, and cinema—the initiative supports Generali’s Lifetime Partner 27 ambition and extends into product communications, customer experience, and advisor support. By using local data and personal relationships, Generali aims to reshape how people perceive insurance—not as distant promises, but as support in the present.
Teams spotlight
The teams with the most verified roles on Future Generali projects
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People spotlight
The people with the most verified roles on Future Generali projects
