Jacob's Creek
About Jacob's Creek
The work made for Jacob's Creek runs to 3 verified projects since 2021 — mostly Strategy, Brand and Product. Most of it comes from 7 teams, including Trim Editing, Rascal Studio and Special Group. The people who work most often on Jacob's Creek projects include Brian Walker.
Trending projects
Jacob's Creek projects with the most verified people and teams
Inside the Jacob's Creek network
The people, teams, and projects that make up the Jacob's Creek network
Featured project
Welcome to the Creek
Moving beyond traditional wine marketing, Jacob’s Creek’s “Welcome to the Creek” platform repositions the brand as a catalyst for genuine human connection in a world increasingly shaped by curated experiences and social performance. Created with Special Group, the campaign introduces an expressive “oasis of authenticity” where wine is uncomplicated, gatherings feel effortless, and people are encouraged to show up as themselves. Directed by Frances O’Sullivan, the hero film establishes a warmer, more contemporary identity built around optimism, generosity, and relaxed social energy. Rolling out across television, streaming, outdoor, digital, social, and retail channels, the campaign marks the beginning of a global repositioning, transforming Jacob’s Creek from a familiar wine label into a culturally relevant brand designed for modern shared moments and spontaneous connection.
Teams spotlight
The teams with the most verified roles on Jacob's Creek projects
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People spotlight
The people with the most verified roles on Jacob's Creek projects
