JOSE CUERVO
About JOSE CUERVO
The work made for JOSE CUERVO runs to 14 verified projects since 2018 — mostly Campaign, Marketing and BrandStrategy. Most of it comes from 5 teams, including Whitehouse Post, Carbon and Mekanism. The people who work most often on JOSE CUERVO projects include Kate Sutherland, Maisie Robertson and Josh Peterson.
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Inside the JOSE CUERVO network
The people, teams, and projects that make up the JOSE CUERVO network
Featured project
The Cuervo Challenge
Cuervo, the official tequila of UFC, collaborated with UFC Interim Heavyweight Champion Tom Aspinall for an innovative campaign to challenge and change perceptions about their brand. The campaign, "The Cuervo Challenge," put real Cuervo skeptics to the ultimate blind taste test, asking them to identify Cuervo tequila among other brands. The campaign debuted with a captivating piece of content titled "The Cuervo Challenge: One Round in the Octagon." In this video, Cuervo skeptics faced their taste perceptions head-on. The challenge was simple: correctly identify Cuervo tequila. The twist? If they guessed wrong, they were slated to face a round in the Octagon with Tom Aspinall. Despite their skepticism, the opponents often guessed incorrectly, misidentifying the Cuervo tequila. Instead of the intimidating prospect of facing Aspinall in the Octagon, the participants were treated to a pleasant surprise—enjoying a round of Cuervo with the champion himself. This engaging and unexpected twist highlighted Cuervo's quality and broke down preconceived notions about the brand, all while leveraging the excitement and appeal of the UFC.
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People spotlight
The people with the most verified roles on JOSE CUERVO projects
