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Juku
Setting things on fire🔥. An earworm of a track 🎧. Nonstop dancing👯♀️👯♀️. Definitely one of our most fun shoots in a while! Excited to share our launch film for Nike Juku - a new program by Nike to improve the physical, emotional and mental health of students in Japan, who are under so much pressure to perform that they notoriously attend cram schools (“juku”). The film is set to the track “WOO! GO!” which we co-wrote along with the incredible ATARASHII GAKKO! Nike Juku will be an ongoing program, and for this first stage, we focused on Nike Juku Study Breaks, which are fun, easy exercises to be done as a break from studying. https://www.wk.com/work/
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