Macy's
About Macy's
The work made for Macy's runs to 12 verified projects since 2018 — mostly Campaign, Video and Brand. Most of it comes from 9 teams, including BBDO, Work Editorial and Human.
Trending projects
Macy's projects with the most verified people and teams
Inside the Macy's network
The people, teams, and projects that make up the Macy's network
Featured project
Believe in the Wonder of Giving
This emotional holiday campaign follows an astronaut spending Christmas away from her family as she stays connected to home through video calls, shared traditions, and a handmade snowman created by her daughter. As mother and daughter celebrate the season from separate worlds—one on Earth, one in orbit—the story builds around distance, resilience, and the small rituals that preserve connection. Its emotional climax comes when the daughter reveals a surprise hidden inside the snowman, transforming a simple craft project into a symbolic gift that brings a sense of home to space. The campaign uses a science-fiction setting to tell a deeply human story about family, love, and the idea that home can be felt even across impossible distances.
Teams spotlight
The teams with the most verified roles on Macy's projects
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People spotlight
The people with the most verified roles on Macy's projects