Ontario Lottery And Gaming Corporation
About Ontario Lottery And Gaming Corporation
The work made for Ontario Lottery And Gaming Corporation runs to 8 verified projects since 2022 — mostly Campaign, Advertising and Fashion.
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Lottery Gift Bouquet
Inspired by the Chinese tradition of gifting lottery tickets for good fortune, the Ontario Lottery and Gaming Corporation (OLG) tapped into Lunar New Year customs to elevate brand awareness and drive lottery sales with its “Lottery Gift Bouquet” campaign. OLG set up branded kiosks in high-traffic Asian malls across the GTA, offering customers a festive lottery bouquet when they purchased $28 worth of tickets — a culturally symbolic nod to prosperity. Amplified through influencer partnerships, the activation attracted over 25,000 visitors, generated one million social impressions, delivered 55,000 video views, and distributed 1,000 bouquets, surpassing both engagement and sales goals.