Patent- og Varemærkestyrelsen
About Patent- og Varemærkestyrelsen
The work made for Patent- og Varemærkestyrelsen runs to 4 verified projects since 2024 — mostly DDA2021, Campaign and DDA2022. Most of it comes from 1 team, including Supersonic. The people who work most often on Patent- og Varemærkestyrelsen projects include Samuel Lehn and Christian Gravesen.
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The Fake Investor
In a world where everything can be copied, we should increase awareness of IP rights among entrepreneurs and small and medium-sized companies, while strengthening the position of the Danish Patent and Trademark Office as an engaging IPR advocate and sparring partner. To prove that everything can be copied, we created "the fake investor". With advanced deep-fake technology, we made a lifelike copy of entrepreneur and investor Mia Wagner, who is a well-known lioness in the DR program Løvens Hule. Mia Wagner speaks directly to the target group, and even though it was a copy, she helped strengthen the Danish Patent and Trademark Office's dialogue with entrepreneurs and smaller companies. Baggrund I en verden, hvor alt kan kopieres, skulle vi øge kendskabet til IP-rettigheder blandt iværksættere og små- og mellemstore virksomheder, og samtidig styrke Patent og Varemærkestyrelsens position som en engagerende IPR-fortaler og sparringspartner. Løsning For at bevise, at alt kan kopieres, skabte vi ”den falske investor”. Med avanceret deep-fake teknologi lavede vi en virkelighedstro kopi af iværksætter og investor Mia Wagner, som er kendt løvinde i DR-programmet Løvens Hule. Mia Wagner taler direkte ind i målgruppen, og selvom der var tale om en kopi, hjalp hun med at styrke Patent- og Varemærkestyrelsens dialog med iværksættere og mindre virksomheder. Resultat Online enquiries more than doubled - 115 % Completed IPR-tests on landing page - 440 % Engagement rate on LinkedIn - 38.25 % Email permissions - 93 % Phone enquiries - 70 % Website traffic beat KPI’s by 89.34 % (English translation + Google translate) Background In a world where everything can be copied, we should increase awareness of IP rights among entrepreneurs and small and medium-sized companies, while strengthening the position of the Danish Patent and Trademark Office as an engaging IPR advocate and sparring partner. Solution To prove that everything can be copied, we created "the fake investor". With advanced deep-fake technology, we made a lifelike copy of entrepreneur and investor Mia Wagner, who is a well-known lioness in the DR program Løvens Hule. Mia Wagner speaks directly to the target group, and even though it was a copy, she helped strengthen the Danish Patent and Trademark Office's dialogue with entrepreneurs and smaller companies. Result Online inquiries more than doubled - 115% Completed IPR tests on landing page - 440% Engagement rate on LinkedIn - 38.25% Email permissions - 93% Phone inquiries - 70% Website traffic beat KPIs by 89.34% https://fb.watch/583OxfmHs4/
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