Smyths Toys Superstores
About Smyths Toys Superstores
The work made for Smyths Toys Superstores runs to 4 verified projects since 2022 — mostly Campaign, Brand and Toy. Most of it comes from 9 teams, including Droga5, GABHA Studios and McCann. The people who work most often on Smyths Toys Superstores projects include Ignas Laugalis.
Trending projects
Smyths Toys Superstores projects with the most verified people and teams
Inside the Smyths Toys Superstores network
The people, teams, and projects that make up the Smyths Toys Superstores network
Featured project
The Scent of Christmas Magic
Smyths Toys’ 2025 Christmas campaign follows Sam and his sniffer dog, Scout, as they uncover festive surprises, blending playful storytelling with brand expansion across seven European markets. The cheeky story sees Scout sniffing through the house and the Smyths catalogue, ultimately leading Sam to a Smyths Toys Superstore to discover his Christmas gift. Launching in Ireland, the UK, France, Germany, Austria, the Netherlands, and Switzerland, the campaign features 30- and 40-second films across TV, social, and digital channels, with Scout starring on social as the world’s first dog toy reviewer. The campaign combines warmth, fun, and mischief to engage kids and parents while strengthening Smyths’ presence in emerging European markets.
Teams spotlight
The teams with the most verified roles on Smyths Toys Superstores projects
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People spotlight
The people with the most verified roles on Smyths Toys Superstores projects
