Toy
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Let's Be Kids Together
Toys have magical communication powers. They let kids show us how to be kids, and let adults show kids we hear them. The latest brand film, "Let's Be Together," represents Wieden+Kennedy’s and Fisher Price’s commitment to the brand message of “Let’s Be Kids.” The story reminds us all that life is better when we can see each other through the imaginative world of childhood. Launching alongside the brand film are six product-focused spots each taking us down to the floor to share their respective toy's magic powers. These toy-centric stories include Elsa's Enchanted Lights Palace, The Linkimals™ Cool Beats Penguin™, 3-in-1 On-the-Go Camper, Sit-to-Stand Giant Activity Book, 4-in-1 Ultimate Learning Bot, and Little People® Friends Together Play House.
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