Tourism New Zealand
About Tourism New Zealand
The work made for Tourism New Zealand runs to 9 verified projects since 2015 — mostly Campaign, Advertising and Social. Most of it comes from 9 teams, including TBWA, Mindshare and Franklin Road Music & Sound. The people who work most often on Tourism New Zealand projects include Jason Bock and James Moore.
Trending projects
Tourism New Zealand projects with the most verified people and teams
Inside the Tourism New Zealand network
The people, teams, and projects that make up the Tourism New Zealand network
Featured project
100% Pure New Zealand
Tourism New Zealand has appointed TBWA\New Zealand to lead its latest global brand campaign, marking a return to the iconic ‘100% Pure New Zealand’ platform and replacing the ‘If You Seek’ campaign that had run since 2022. As one of the world’s longest-running destination marketing brands, ‘100% Pure New Zealand’ is being reimagined with immersive storytelling that aims to capture the deeply personal experiences of visitors. TBWA\NZ’s campaign invites travellers to ‘find your 100%’—whether through nature, adventure, or serenity—brought to life with rich visuals and evocative sound design. The global rollout spans social media, paid channels, and trade platforms, accompanied by the launch of a new Experience Planner and resources for travel agents. TBWA\NZ CEO Catherine Harris called it a privilege to represent the country, while CCO Shane Bradnick emphasized creating a campaign that doesn’t just show New Zealand, but truly feels like being there.
Teams spotlight
The teams with the most verified roles on Tourism New Zealand projects
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People spotlight
The people with the most verified roles on Tourism New Zealand projects
