Pic’s
About Pic’s
The work made for Pic’s runs to 1 verified project since 2022 — mostly Strategy, Brand and Campaign. Most of it comes from 2 teams, including MBM NZ and Augusto. The people who work most often on Pic’s projects include Corbin Dallas.
Inside the Pic’s network
The people, teams, and projects that make up the Pic’s network
Featured project
There's Nutting To It
Pic’s Peanut Butter, founded in 2007 by Nelson entrepreneur Pic Picot, has quickly become a household staple and recently launched its first integrated marketing campaign under the line “nutting to it.” The brand’s origin story reflects Picot’s determination to create a healthier alternative after discovering sugar-filled peanut butter on the market; rejecting the idea that “most people prefer it with sugar,” he improvised with a concrete mixer as a roaster, a benchtop grinder, and a tonne of peanuts to begin production. This campaign celebrates both that humble beginning and the brand’s commitment to simple, quality peanut butter.
Teams spotlight
The teams with the most verified roles on Pic’s projects
Team
Team
People spotlight
The people with the most verified roles on Pic’s projects