TyC Sports
About TyC Sports
The work made for TyC Sports runs to 2 verified projects since 2023 — mostly Strategy, Video and Campaign. Most of it comes from 2 teams, including Mercado McCann and Rebolucion. The people who work most often on TyC Sports projects include Cristian Tarzi and juan ignacio ponce de leon.
Inside the TyC Sports network
The people, teams, and projects that make up the TyC Sports network
Featured project
The Monday Morning Printer
An emotional and thought-provoking campaign by TyC Sports and Mercado McCann that reimagines how teams celebrate championship victories. For the Argentina Cup final, the campaign reveals a long-kept secret — every losing team has pre-printed “champion” jerseys that never see the light of day. To honor every team’s effort and avoid waste, TyC Sports proposes printing the jerseys only after the match concludes. Filmed in stark black and white and enriched with AI visuals, the film captures both the beauty and heartbreak of competition, turning a forgotten ritual into a powerful message about respect, memory, and sportsmanship.
Teams spotlight
The teams with the most verified roles on TyC Sports projects
Team
Team
People spotlight
The people with the most verified roles on TyC Sports projects
