MothersDay
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GRWMoms
GRWMoms is C&A Brasil's Mother's Day 2026 campaign: a film and a nationwide retail activation that turn the internet's Get Ready With Me format into a mother–daughter ritual. The film, shot in Rio, follows Camila Queiroz, Dira Paes and Débora Nascimento as they get ready and talk candidly about how motherhood changes — but does not erase — who they are, with fashion as the meeting point. Alongside the film, LePub and influencer partner Sotaq brought 130 mother–daughter pairs into C&A stores across Brazil to film their own GRWMoms, with in-store activations at Shopping Morumbi and Ibirapuera in São Paulo (fitting-room sets, stylists, prize wheel) and OOH in Rio and São Paulo.
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