Activia
About Activia
The work made for Activia runs to 3 verified projects since 2021 — mostly Advertising, Video and Campaign. Most of it comes from 4 teams, including Weber Shandwick, WPP Media and Havas Creative Canada. The people who work most often on Activia projects include Jack Latulippe.
Trending projects
Activia projects with the most verified people and teams
Inside the Activia network
The people, teams, and projects that make up the Activia network
Featured project
Rethink Yogurt
A national Activia brand evolution that asks Canadians to rethink yogurt — not as commodity dairy, but as everyday gut-health support grounded in decades of probiotic science. The work introduces a new recipe (billions of active probiotics, vitamins A and D, gelatin replaced with plant-derived pectin, refined taste and texture) and a refreshed visual identity that makes the “probiotic shape” and product difference unmistakable across film, OOH, retail, social and experiential. At the centre sits a simple platform — not all yogurts are made the same — extended as one connected brand experience, including The Culture Lab, an immersive science-led activation that turns gut research into a shareable content engine for the national rollout.
Teams spotlight
The teams with the most verified roles on Activia projects
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People spotlight
The people with the most verified roles on Activia projects
