Arizona Coyotes
About Arizona Coyotes
The work made for Arizona Coyotes runs to 1 verified project since 2021 — mostly BrandIdentity, Rebranding and Design. Most of it comes from 2 teams, including MullenLowe Group and Satelite Audio. The people who work most often on Arizona Coyotes projects include Hurso Ambrifi and Martin Pagh Ludvigsen.
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Arizona Coyotes projects with the most verified people and teams
Inside the Arizona Coyotes network
The people, teams, and projects that make up the Arizona Coyotes network
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We Hockey
One of the most (over?) used quotes in business is attributed to hockey legend Wayne Gretzky: “Skate to where the puck is going, not where it has been.” Now the National Hockey League’s Arizona Coyotes are using a new rebrand to apply Gretzky’s advice to its own hockey club and brand. “Ask yourself, where is [the puck] going in America? Young, female, diverse, tech-savvy and purpose driven,” says Coyotes president and CEO Xavier Gutierrez. “Here I’m sitting in Maricopa County, and Phoenix is more than 40% Latino. If I don’t embrace that, it’s a bad business decision as much as it’d be a bad move for hockey.” Leading the charge of the club’s rebrand is a new campaign ad, created with ad agency MullenLowe LA, that embraces the club’s winterless identity. Forget pond hockey and snowstorms. This is desert dust, cacti, and lowriders.
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The teams with the most verified roles on Arizona Coyotes projects
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People spotlight
The people with the most verified roles on Arizona Coyotes projects
