Loto-Québec
About Loto-Québec
The work made for Loto-Québec runs to 4 verified projects since 2019 — mostly Brand, Campaign and Strategy. Most of it comes from 7 teams, including Sid Lee, LG2 and Arketype. The people who work most often on Loto-Québec projects include Mathieu Leduc.
Trending projects
Loto-Québec projects with the most verified people and teams
Inside the Loto-Québec network
The people, teams, and projects that make up the Loto-Québec network
Featured project
Gagnant à Vie
The “Gagnant à vie” campaign from Loto‑Québec presents its new lifetime-prize scratch ticket—offering winners $1,000 per week for life—with the evocative positioning «Ça sonne bien» (“Sounds good”). Created with agency LG2, the integrated initiative uses everyday moments and musical rhythm to highlight the peace of mind and small-scale freedom the prize can bring, while reinforcing the game’s core message that choosing to use winnings however you like is itself a win.
Teams spotlight
The teams with the most verified roles on Loto-Québec projects
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People spotlight
The people with the most verified roles on Loto-Québec projects
