Sushi Shop
About Sushi Shop
The work made for Sushi Shop runs to 1 verified project since 2026 — mostly Brand, Campaign and Design. Most of it comes from 6 teams, including Courage, Arketype and Cult Studio. The people who work most often on Sushi Shop projects include Marc-André Lafrance and Mathieu Leduc.
Inside the Sushi Shop network
The people, teams, and projects that make up the Sushi Shop network
Featured project
Taste the Detail
Marking its 25th anniversary, Sushi Shop has undergone a major brand refresh in partnership with Courage and Caserne, repositioning itself in an increasingly competitive sushi category with a new platform titled Taste the Detail. The campaign shifts focus back to the brand’s heritage, signature blue identity, and craftsmanship, while modernising its look and feel to better reflect its evolution across Canada. At the heart of the work is the idea that small details—texture, flavour, preparation, and presentation—combine to create a distinct sushi experience that sets the brand apart from convenience-driven perceptions. Rolling out across video, OOH, social, digital, packaging, and in-store touchpoints, the campaign supports a broader transformation that includes updated restaurants, menus, uniforms, and digital platforms, aiming to bring greater consistency and renewed quality perception across more than 170 locations nationwide.
Teams spotlight
The teams with the most verified roles on Sushi Shop projects
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People spotlight
The people with the most verified roles on Sushi Shop projects
