Can-AM
About Can-AM
The work made for Can-AM runs to 3 verified projects since 2021 — mostly Strategy, Advertising and Brand. Most of it comes from 4 teams, including Cossette, Arketype and Cult Studio. The people who work most often on Can-AM projects include Asmir Pervanić, Grégory C. Brunet and Myriam Veilleux.
Trending projects
Can-AM projects with the most verified people and teams
Inside the Can-AM network
The people, teams, and projects that make up the Can-AM network
Featured project
Ditch the Norm
BRP’s launch of its new Can-Am electric motorcycles is marked by an integrated campaign that challenges industry norms, targeting urban riders craving freedom and adventure. Celebrating over fifty years of innovation, the campaign taps into key moments when the urge to escape is strongest, showcasing striking visuals, bold messaging, and an immersive sound experience. AI plays a crucial role in creating tailored, dynamic visuals for each market, transforming Can-Am from a motorcycle brand into an invitation to explore the road and city anew. Focused on emotion and sensation over specs, the campaign strengthens the connection between riders and their surroundings with hyper-realistic visuals adapted to global urban realities. With high-impact media strategies, including billboards, social media content, and experiential activations, the campaign runs from March 2025 to January 2026 across Europe and North America, positioning Can-Am’s electric motorcycles as the future of urban mobility.
Teams spotlight
The teams with the most verified roles on Can-AM projects
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People spotlight
The people with the most verified roles on Can-AM projects
