Minute Maid
About Minute Maid
The work made for Minute Maid runs to 8 verified projects since 2023 — mostly Campaign, Brand and Launch. Most of it comes from 5 teams, including Ogilvy, EssenceMediacom and VMLY&R. The people who work most often on Minute Maid projects include Felipe HERMINI.
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Featured project
Sells Itself
Minute Maid Zero Sugar, a beverage innovation by The Coca-Cola Company, launches its first global marketing campaign called "Sells Itself." Featuring actor Jon Hamm, known for his comedic timing, the campaign suggests the product's exceptional taste makes it effortless to market. With six zero-sugar flavors, including Lemonade and Fruit Punch, the campaign aims to boost awareness through online video and social media content. Hamm's involvement adds humor, emphasizing the product's appeal while acknowledging it needs little endorsement due to its great taste. The campaign, executed by Studio X, received support from various agencies. Credits: Media: Essence MediaCom PR: Zeno Group PR: Ogilvy North America Representation / Agent: United Talent Agency
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