Sport England
About Sport England
The work made for Sport England runs to 6 verified projects since 2019 — mostly Campaign, Video and Event. Most of it comes from 6 teams, including Final Cut, EssenceMediacom and MassiveMusic. The people who work most often on Sport England projects include Amy McKnight and Sachini Imbuldeniya.
Trending projects
Sport England projects with the most verified people and teams
Inside the Sport England network
The people, teams, and projects that make up the Sport England network
Featured project
This Girl Can
Sport England’s This Girl Can returns with a vibrant new campaign by the TGC Collective (23red, House of Oddities, MMC, The Outsiders), directed by Priya Ahluwalia through RSA Films. Focused on under-represented women—including those from minority communities, older women, pregnant women, and new mothers—the campaign, set to a reimagined I Like the Way (We Like the Way You Move), shows real women staying active in everyday ways, from walking and bike rides to wheelchair rugby and pregnancy yoga. Led by Sachini Imbuldeniya and Tristan Cavanagh, the work challenges stereotypes in sports marketing by celebrating authenticity over heroics. Backed by EssenceMediacom, OmniGOV @ MG OMD, and UNITE, it spans TV, OOH, social, and culturally relevant media, supported by AI-driven insights into gaps in fitness imagery. The campaign champions inclusion and aims to ensure every woman feels seen, supported, and inspired to get active in her own way.
Teams spotlight
The teams with the most verified roles on Sport England projects
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People spotlight
The people with the most verified roles on Sport England projects
