Stanley
About Stanley
The work made for Stanley runs to 4 verified projects since 2024 — mostly Campaign and Advertising. Most of it comes from 1 team, including GSD&M. The people who work most often on Stanley projects include Laura Canzano.
Trending projects
Stanley projects with the most verified people and teams
Inside the Stanley network
The people, teams, and projects that make up the Stanley network
Featured project
The Stanley Refresh
In early 2023, Stanley aimed to broaden its audience and take control of its brand narrative, building on its recent success as a cult favorite. Central to this strategy was engaging the TikTok community by creating lifestyle essentials that resonate culturally. To attract new fans, Stanley aligned itself with food-and-beverage culture, using content like a tomato-red Quencher video during Tomato Girl Summer and practical hacks for using the Quencher. The brand also leveraged trending topics and real-time responses, notably by responding to a viral TikTok post about a user’s car fire with a personal message from the company’s President, offering a new car. This swift action generated immense engagement, resulting in 56.4 million views and 7 million likes. Overall, Stanley's TikTok strategy led to a 2,341% year-over-year increase in audience growth, with over 106 million total organic video views and a remarkable 9.97% engagement rate.
Teams spotlight
The teams with the most verified roles on Stanley projects
Team
People spotlight
The people with the most verified roles on Stanley projects
Freelance
