Trident Gum
About Trident Gum
The work made for Trident Gum runs to 6 verified projects since 2022 — mostly Campaign, Advertising and Strategy. Most of it comes from 16 teams, including LePub, FCB and TenThree Editing.
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Inside the Trident Gum network
The people, teams, and projects that make up the Trident Gum network
Featured project
Chew It
Turning an everyday habit into a statement of self-confidence, Trident’s “Que Se Masque” campaign positions chewing gum as a simple tool for helping Gen Z navigate the small pressures of daily life without losing sight of who they are. Starring Maluma, the campaign shows the artist facing an intense crowd of paparazzi before chewing Trident and regaining his sense of calm and authenticity, illustrating the brand’s message of confronting pressure on your own terms. Supported by an original track from Maluma and launched across Latin America, the campaign blends music, pop culture, and relatable insight to transform chewing gum into a gesture of attitude and self-expression, reinforcing Trident’s relevance to a generation that values authenticity over traditional advertising messages.
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People spotlight
The people with the most verified roles on Trident Gum projects