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Telethon for Hawkins
A real 1980s-style telethon for a fictional town: Doritos invited fans to call 1-855-4-HAWKINS and “chip in” for Hawkins, Indiana, as Stranger Things headed into its final season. De-aged icons ALF, Paula Abdul, and David Hasselhoff hosted a retro hotline and broadcast films, with fan messages amplified on OOH, social, and product packaging — turning nostalgia into participatory fandom.
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