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The Troll
Rethink presents a toll bridge that's also a troll bridge in a fantastical two-minute film for Ikea Canada about a schoolboy and his 8-foot-tall woodland pal with floppy ears, horns and a glum attitude. The creature's feeling down because his home beneath the overpass is somewhat ... austere. The kid comes to the rescue, of course, bringing one of Ikea's LED lamps to brighten the troll's pad. Ultimately, the beast's place looks pretty cozy for a crib in the dank forest with a dirt floor. And the big hairy dude cracks a smile so wide Rethink gets a heartwarming view of his six-inch fangs. And then the troll eats the kid. Just kidding! Directed by Australian Nick Ball, with a troll created by Czech puppet maker Martin Peck and given life through animatronics and CGI, "The Troll" offers an engaging brand fairy tale in keeping with past Ikea Canada efforts. These include a "Stuff Monster" epic, this sweet tale of home with an Elton John soundtrack, and of course, 2018's lauded sustainability pitch starring the most famous ad-lamp of all. It's a neat way to illustrate Ikea's "Bring Home to Life" ethos, buoyed by sharp visual storytelling—in fact, there's no dialogue—and a slow pace designed to stoke intrigue and a sense of wonder. That's mostly true for the full-length version, of course. Cutdowns of various lengths will run across TV, digital and social channels in Canada and Australia. The compositing is seamless throughout. The film was mostly shot on location in Slovenia at a real bridge, with a detailed full-scale studio replica used for interior shots of the troll's redecorated home. The troll itself was operated by five puppeteers controlling its eyes, ears, mouth and hands. "Our troll was affectionately named Terry," Percy says. https://rethinkideas.com/
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