Figma’s annual design conference at San Francisco’s Moscone Center, connecting thousands of in-person attendees with online participants. The venue was treated like a Figma board — iterative and interactive — with keynote content modes on a large center screen and side screens, plus Maker Space experiences including a FigJam Wall, Riso Station, and Synth Station. Registration and environmental wayfinding were redesigned to keep the attendee journey as seamless as the product experience.