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The Savings Summit
Most people start the year promising themselves they will finally save for something, and most give up within weeks. BNP Paribas Polska had been the official bank of Andrzej Bargiel's Everest mission, when he became the first person to ski down the mountain without supplementary oxygen. Publicis Warsaw used that expedition to reframe saving as a climb you do one step at a time, under the line 'Zdecyduj. Zaplanuj. Zrealizuj.' (Decide. Plan. Make it happen.). The 360 campaign launched in January 2026 across TV, digital, social and outdoor. It cut real footage from the expedition into spots that focus on the road to the summit rather than the summit itself, and it tied the story to the bank's GOdreams goal-based savings tool and its 3x7% offer. In March 2026, Publicis Warsaw's immersive team added 'Najwyższy szczyt marzeń' (The Highest Peak of Dreams), a browser-based AR experience. It places a 3D model of Everest in your living room, so you can follow the expedition camp by camp, with Bargiel narrating, all the way to the descent.
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