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Giving New Students a Reason to Study
Københavns Professionshøjskole (KP) is one of Denmark’s largest universities and is responsible for educating everyone from teachers to nurses, and from midwives to physiotherapists – basically the backbone in Danish society. Unfortunately, no one knows the name. The task was simple but complex: Find a way to raise awareness about KP and find a narrative that fits the more than 23 different faculties. Rather than showing people who study there, we literally turned the camera around and gave a voice to the people the students do it for: children, the sick, the elderly, and so on. http://www.theunicorn.dk/portfolio/kp/
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