Destination BC
About Destination BC
The work made for Destination BC runs to 4 verified projects since 2024 — mostly Campaign, Brand and sustainability. Most of it comes from 3 teams, including Zulu Alpha Kilo, Zulubot and Wasserman. The people who work most often on Destination BC projects include Sam Cannon, Dino Cuzzolino and Alex Shutsa.
Trending projects
Destination BC projects with the most verified people and teams
Inside the Destination BC network
The people, teams, and projects that make up the Destination BC network
Featured project
The Great Wilderness Car Wash
Destination BC, in partnership with Zulu Alpha Kilo, launched "The Great Wilderness Car Wash" in Hamburg, Germany, an immersive activation aimed at inspiring German travelers to explore Northern BC. Given Germans' passion for cars and car washes, the activation transformed a routine car wash into a sensory journey through BC’s rugged wilderness, featuring 3D projections, high-definition visuals, and synchronized soundscapes. The experience showcased the region's natural beauty, including Indigenous cultural elements, with effects like northern lights on windshields and the intensity of BC's storms. Supported by radio, digital, and OOH content, the five-day event marked a key moment in Destination BC's global tourism strategy, which highlights the province's iconic regions.
Teams spotlight
The teams with the most verified roles on Destination BC projects
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Team
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People spotlight
The people with the most verified roles on Destination BC projects
