Maxwell House
About Maxwell House
The work made for Maxwell House runs to 1 verified project since 2025 — mostly Brand, Launch and Design. Most of it comes from 4 teams, including Rethink, Carat and Zeno Group. The people who work most often on Maxwell House projects include Adam Ball.
Inside the Maxwell House network
The people, teams, and projects that make up the Maxwell House network
Featured project
Maxwell Apartment
Maxwell House, through Rethink New York, has launched its first-ever rebrand, “Maxwell Apartment”, highlighting value for coffee-loving renters. The campaign pairs playful, social-first OLV creative with a limited-time offer: a 12-month “lease” of Maxwell Apartment coffee, providing a full year’s supply for under $40—saving fans over $1,000 compared to daily café purchases. Rolling out across Meta and TikTok, the campaign celebrates Maxwell House’s signature taste and quality while connecting with the growing renter population. Rebranded canisters come with an official lease, reinforcing the brand’s “Good to the Last Drop” promise and emphasizing affordability without compromising flavor. A second campaign, “Max Your Savings,” will follow in October to continue the focus on value.
Teams spotlight
The teams with the most verified roles on Maxwell House projects
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People spotlight
The people with the most verified roles on Maxwell House projects
