Penny
About Penny
The work made for Penny runs to 16 verified projects since 2018 — mostly Campaign, Advertising and serviceplan. Most of it comes from 6 teams, including Serviceplan Group, Glassworks (Legacy) and Black Kite Studios. The people who work most often on Penny projects include Benjamin Putland and Aisha Blackwell.
Trending projects
Penny projects with the most verified people and teams
Inside the Penny network
The people, teams, and projects that make up the Penny network
Featured project
Wonderful World
The 2024 campaign, titled “Wonderful World” shines a spotlight on the Förderpenny initiative, which has supported over 300,000 children and young people and 2,400 clubs since its inception in 2015, contributing more than €6 million in donations and prizes. PENNY has dedicated this year’s campaign entirely to celebrating the initiative and its contributors—volunteers, club members, and customers who round up their purchases to the nearest ten cents ('Stimmt-so'). Together, they’ve turned Förderpenny into a meaningful success story for young people across Germany. The campaign includes two films (60 and 150 seconds) that immerse viewers in the everyday lives of selected Förderpenny-supported clubs. Scenes include a children’s orchestra before rehearsal, a child with cancer and their volunteer caregiver, a boy returning to football training, a scout group, and a dance class for individuals with Down syndrome. These heartfelt moments are set to a newly composed version of Louis Armstrong’s classic "What a Wonderful World." While the world isn’t always wonderful, the efforts of Förderpenny clubs help make life brighter for many children and young people.
Teams spotlight
The teams with the most verified roles on Penny projects
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People spotlight
The people with the most verified roles on Penny projects
