Primark
About Primark
The work made for Primark runs to 13 verified projects since 2019 — mostly Campaign, Brand and Strategy. Most of it comes from 28 teams, including VCCP, Girl&Bear and 750mph.
Trending projects
Primark projects with the most verified people and teams
Inside the Primark network
The people, teams, and projects that make up the Primark network
Featured project
The Get Away
Primark’s “The Get Away” summer campaign promotes its new seasonal collection by positioning affordable fashion as stylish, high-impact, and culturally relevant. The campaign uses a playful, cinematic heist-inspired story about a group of women on a glamorous getaway, showcasing summer outfits in a fun, fashion-forward way that reinforces Primark’s focus on style, quality, and value. It runs across multiple markets including the UK, US, and Spain, and is supported by a wide media rollout across social, digital, TV, cinema, and out-of-home channels. Overall, the campaign aims to elevate Primark’s image while driving store visits by combining entertainment-led storytelling with broad seasonal retail activation.
Teams spotlight
The teams with the most verified roles on Primark projects
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People spotlight
The people with the most verified roles on Primark projects