Halloween
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Serving Bullies Their Halloween Comeuppance
An ironically eerie comeuppance ... what kind of Halloween treat is that? It's pretty satisfying, actually, served up in a horror short that drops today from Jack in the Box. On Halloween, some mean teens mercilessly bully a pair of grade-school kids. The baddies live to regret it. But they don't live for long. Developed by TBWA\Chiat\Day L.A. with director Marcus Dunstan, the seven-and-half-minute tale, "Feeding Time," packs its share of thrills and chills. Plusses include a fab-freaky taco truck from hell, an atmosphere of dread poured on thick like hot sauce, and some unsettling nastiness (mostly implied and off-screen, natch). Teased a few weeks back, the project hypes Monster Tacos, and the full vid will live on YouTube and the fast-feeder's social channels. Writers from the Saw franchise, You and American Horror Story contributed to the script. And Dunstan lensed genre faves The Collector and The Collection. "We purposely did not go in with any references or demands to the writer's room, because we wanted to craft an original horror story around Jack in the Box and give the writers full creative freedom," TBWA\C\D creative director Bert Marissen tells Muse. "All we wanted was a true scary horror short." The extended chase sequence looks A-list impressive, as does the bit where something vile tugs villains into the taco truck.
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