YPE
About YPE
The work made for YPE runs to 1 verified project since 2024 — mostly Integrated, FMCG and Video.
Inside the YPE network
The people, teams, and projects that make up the YPE network
Featured project
Sinta Flores em Você
Sinta Flores em Você introduces Flower Pulse, the fragrance technology behind the new Flor de Ypê soaps and body lotions, by making the scent visible. In DPZ's hero film, directed by JC Feyer for Hungryman, Giovanna Antonelli — debuting as the line's ambassador — carries a basket of Flor de Ypê products through a sunlit home as flowers begin to burst from bottles, climb the walls and bloom across the shower and bathroom around the women using them. The soundtrack is a new recording of Maria Gadú's "Bela Flor". The launch rolled out in October 2025 with the 30-second film and shorter cuts, social content, creator activity managed with BR Media Group, and point-of-sale materials, positioning Ypê's body-care line around a sensorial promise: feeling the perfume of flowers on your skin.